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Seven (7) Simple Steps to Small Scale Advocacy Action

Building and leading an advocacy movement from start to finish in seven simple steps!

Created byMelissa + Michele Matthews
IntermediateUpdated Jul 20, 2022

What You'll Learn

  • check_circleLearn how to identify a cause or issue you are passionate about.
  • check_circleLearn how to develop an effective advocacy campaign.
  • check_circleLearn how to assess your capacity (strengths and weaknesses) to engage in advocacy.

About This Course

Seven (7) Simple Steps to Small-Scale Advocacy Action is designed to help you find and cultivate your inner activist, advocate and community leader.

In seven steps, this course walks you through everything from identifying a cause/issue that you are passionate about and committing to building an advocacy effort/movement around it to measuring the impact of your work.

It will help you approach advocacy work strategically and hone skills that you can apply to leadership in other areas of your personal and work life. At its core, this is a foundational leadership and strategic thinking course that uses advocacy as a vehicle to cultivate your understanding of these leadership concepts

Course Content

8 activities • 11 videos • duration: 1h 36m

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Course Introduction-Part11 videos • 4 min
  • videocamIntro to Seven (7) Simple Steps To Small-Scale Advocacy Action
    Duration 4:06
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Step # 1. Understanding Your Power-Part12 videos • 1 quiz • 30 min
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Step #2. Assessing and Channeling Your Power/Voice-Part12 videos • 1 quiz • 17 min
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Step #3. Identifying Who You Need to Reach to Affect Change on the Issue-Part11 videos • 1 quiz • 19 min
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Step #4. Partnering in the Name of Advocacy-Part11 videos • 1 quiz • 7 min
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Step #5. Developing Messaging: Key Messages-Part11 videos • 1 quiz • 9 min
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Step #6. Spreading the News-Part12 videos • 1 quiz • 8 min
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Step #7. Weighing Your Impact: Monitoring and Evaluation-Part11 videos • 0 min

Your Instructor

Melissa + Michele Matthews

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star13 reviews

Melissa is an artist, entrepreneur, storyteller, content & curriculum maven, facilitator, a mom and a partner. Michele is a nonprofit communications maven, communications and advocacy strategist, facilitator, gender-based violence advocate/ educator, writer and editor, mom and wife. Through Agitate Media and Agitate Academy, we help people double down on their professional strengths and highlight their future strengths. We've worked with over 400 NGOs and small businesses to build capacity in their teams.

Credit Information

What Students Are Saying

3.8 out of 5
Student's Choice
13 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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