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Mastering Personal Branding: Elevate your career and business

Build a lasting professional identity by mastering strategy, storytelling, and digital influence in an attention-scarce world.

Created byMichele Bresciani
BeginnerUpdated May 15, 2026

What You'll Learn

  • check_circleCraft a compelling personal brand story that showcases your unique skills and values.
  • check_circleDevelop a content plan to communicate your expertise effectively.
  • check_circleChoose the right social media channels to connect with your audience
  • check_circleBuild and nurture a loyal following that trusts and values your insights
  • check_circleTransform your professional image and command attention in any setting
  • check_circleCreate the methods for working efficiently with your brand

About This Course

This course provides a comprehensive framework for building a professional personal brand from the ground up. It covers the essential mindset, strategic positioning, and practical communication tactics needed to stand out, influence your audience, and foster meaningful relationships without relying on quick-fix hacks or vanity metrics.

  • Explore the core pillars of personal branding: uniqueness, style, and a clear central mantra.
  • Learn how to navigate the digital ecosystem, including social media platforms, websites, and podcasts, while maintaining ownership of your content.
  • Master the art of storytelling, emotional resonance, and precise language to build trust and authority in your field.

Course Content

42 activities • 42 videos • duration: 3h 55m

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Course Introduction1 videos • 4 min
  • videocamCourse Introduction
    Duration 4:02
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Defining Your Unique Positioning1 videos • 1 quiz • 4 min
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Style and Mantra1 videos • 1 quiz • 5 min
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Storytelling and Focus1 videos • 7 min
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Multitasking and Workspace1 videos • 4 min
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Originality and Dialogue1 videos • 8 min
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The Dangers of Buying Followers1 videos • 1 quiz • 5 min
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Social Capital1 videos • 6 min
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Dunbar's Number1 videos • 1 quiz • 5 min
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Content Amplification1 videos • 1 quiz • 3 min
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Case Study: Viral Gelato1 videos • 1 quiz • 5 min
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Defining Your Audience1 videos • 7 min
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Anatomy of a Successful Post1 videos • 5 min
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Polarization and Debate1 videos • 5 min
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Increasing Influence1 videos • 8 min
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The 3 M's of Communication1 videos • 5 min
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Measurability and Equilibrium1 videos • 5 min
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Social Media Overview1 videos • 1 quiz • 1 min
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Facebook Strategy1 videos • 1 quiz • 5 min
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Instagram Strategy1 videos • 7 min
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YouTube Strategy1 videos • 7 min
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Messaging Apps1 videos • 8 min
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LinkedIn Strategy1 videos • 1 quiz • 6 min
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Podcast Strategy1 videos • 8 min
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Website as Headquarters1 videos • 1 quiz • 8 min
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Social vs. Search1 videos • 1 quiz • 7 min
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The Value of a Website1 videos • 6 min
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The Power of Words1 videos • 5 min
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Words that Trigger Reactions1 videos • 4 min
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The Impact of Negations1 videos • 4 min
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Industry Jargon1 videos • 1 quiz • 3 min
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The Role of Emotions1 videos • 4 min
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Emotions in Technical Fields1 videos • 7 min
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The Container is You1 videos • 4 min
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Talking With, Not To1 videos • 6 min
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Crafting Titles1 videos • 1 quiz • 4 min
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The Ethics of Copywriting1 videos • 3 min
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Content Guidelines1 videos • 4 min
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Storytelling Recipe1 videos • 1 quiz • 6 min
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Case Study: Clara Woods1 videos • 5 min
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Course Conclusion2 videos • 5 min
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Final Assessment1 quiz

Your Instructor

Michele Bresciani

Soft Skills Trainer

menu_book2 courses

I am a management consultant and trainer specializing in key soft skills. I design and deliver training courses, collaborating regularly with some of the most prestigious professional schools in Italy. I am also the founder of IL MIO VALORE Academy, a learning ecosystem where individuals can enhance their skills. In the past 5 years, more than 90.000 students joined my courses. As a management consultant, I know that many of my clients have already worked with other professionals but have not achieved the expected results. I have been lucky to work with highly complex companies—such as Toyota, Samsung, Roche, Timberland, Johnson & Johnson, Caterpillar, Lamborghini, and Gruppo Generali, to name a few—as well as with small entrepreneurs whose names are well known only within their specific industry. In every project, I strive to bring the same level of commitment, regardless of the organization's size or brand recognition. Today, I work with anyone who is eager to improve their communication—both as an individual and as a business—through a professional development journey. The only difference compared to when I started is that now I’m older. And that’s one problem I still haven’t figured out how to solve.

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Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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