Skip to main content
by learnformula
search
For Business
Team license & compliance management
For Higher Education
Academic partnerships
For Government Agencies
Government training solutions
For Instructors & Course Creators
Teach on our marketplace
Become a Sponsor
Reach professionals where they learn
Log inStart 7-Day Free TrialStart Free TrialStart Free Trial
search
  1. Courses
  2. /Communication
  3. /Personal Communication

Communication Skills: The Art of Persuasive Communication

Learn to Enhance Your Credibility, Appeal to Listeners' Minds and Emotions, and Design Your Message for Maximum Presuasiveness

Created byAlex Lyon
IntermediateUpdated Jun 13, 2025

What You'll Learn

  • check_circleLearn to communicate your credibility effectively
  • check_circleLearn to tailor your message to listeners' interests
  • check_circleLearn to create identification with your listeners
  • check_circleLearn to appeal to listeners' minds and emotions
  • check_circleLearn to design your message points for maximum persuasive flow
  • check_circleLearn to make your "ask" naturally and ethically

About This Course

This step-by-step course teaches you how to craft persuasive messages that connect with your audience and guide them clearly from Point A to Point B. Perfect for small business owners, entrepreneurs, non-profit advocates, and professionals, the course focuses on shaping your message before you speak, so it has the greatest impact. You’ll learn ethical persuasion techniques that build trust and credibility without using sales pressure or hard-selling tactics.

The lessons apply to a variety of communication settings—including public speaking, meetings, and one-on-one conversations—and help you tailor your message to your listeners’ interests, engage their minds and emotions, and design your talking points for smooth, effective delivery. To make preparation easier, you’ll also receive two practical speaking templates.

Course Content

3 activities • 23 videos • duration: 1h 42m

remove
Section 11 videos • 2 min
  • videocamWelcome & Course Overview
    Duration 2:50
add
Course Lessons-Part120 videos • 1.5 hours
add
Bringing it All Together-Part12 videos • 7 min

Your Instructor

Alex Lyon

Professor, Speaker, Consultant

menu_book7 courses
star571 reviews

For over 15 years, Alex (Ph.D.) has been teaching, writing, and speaking about communication and leadership. He is especially interested in equipping emerging leaders with the skills they need to lead their teams to the next level of excellence. He believes that good communication and leadership change lives. He also has a growing Youtube channel on the same topic. He teaches college full-time in the beautiful state of New York.

Credit Information

What Students Are Saying

4.5 out of 5
Student's Choice
145 reviews
  • BC
    Binh C.
    starstarstarstarstar

    Good content.

  • MD
    Marie Claude D.
    starstarstarstarstar

    Great course by Alex, very valuable step by step lesson on how to write the most persuasive message. Really enjoyed it.

  • RM
    Ronald M.
    starstarstarstarstar

    good information and well presented however there is a lot of repeating.

  • KK
    Kiran K.
    starstarstarstarstar

    Good course.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

You May Also Like

  • Communication: Presentation Skills

    Mastering Mentimeter for Virtual Classrooms

    1 CPD hr
  • Communication: Presentation Skills

    How to Create Engaging Online Training: Miro Masterclass

    1 CPD hr
  • Leadership: Management Training

    Brilliant Change Management: Developing Your Credibility - creating a positive approach to Change

    2 CPD hrs